
A portrait can be an effective hook in many forms of corporate communication. Whether in online articles, company brochures or other art magazines, a face transports emotions and sympathy and connects the viewer directly with the employees and managers. But unlike a photograph, an illustrated portrait can drastically reduce the inhibitions of being published in the media. An illustrated portrait always shows you from your best side, with a focus on the essentials. For the World Wide Web and print media in particular, drawings are therefore a good, perhaps even better, alternative to photos. Whether digital, analogue, animated, abstract, photo-realistic - stylistically everything is possible!
One of the greatest advantages of illustration in times of a pandemic is certainly its location independence. Our illustrators can create their portraits with existing material and even make high-quality drawings from cell phone photos. In addition, no time-consuming shootings have to be organised, which means that the drawn portrait can be implemented more quickly. But the greatest benefit of illustration is its aesthetics and ability to bring out the best of the portrayed person.
A portrait illustrator certainly needs talent and good technique for this, but above all a passion for people and faces. It can be interesting to go into detail and see the character behind the facade - or the illustrator may just focus on a few salient features.