Explanatory videos that work.
How animation makes knowledge visible
How do you explain complex content and product applications in a way that is not only understood but also enjoyable to watch? The answer: animated explainer videos. They translate facts into images and make content understandable. They combine visual storytelling with clear information – and transform data, processes or applications into stories. Whether for brand presentations, social media campaigns or internal communication: explainer videos create clarity, arouse emotions and increase attention.
Added value of explanatory videos
Explanatory videos are more than just informational films; they are a strategic communication tool:
Comprehensible & memorable: complex content becomes visually tangible and sticks in the memory.
Emotional and credible: explanatory videos create closeness and trust.
Cross-media usability: For websites, social media, presentations or trade fairs – one film, many formats.
Efficient in use: shorter explanation times, stronger brand loyalty.
Accessible and low-threshold: information is made available to everyone – regardless of language, prior knowledge or medium.
Areas of application for explanatory films
Explanatory videos for product launches and feature presentations
Explanatory films show how a product application or service works, what advantages it offers and where it can be used. This creates trust and quick access to the brand – ideal for launches, brand presentations or online shops.
Trickery, General Electric
Trickery developed an explainer video for General Electric on digital transformation in industry. Instead of dwelling on technical details, the film guides viewers through specific areas of application — airlines, hospitals, energy, oil and gas — and shows how existing GE technologies are becoming smarter and more efficient thanks to the Industrial Internet. The result is a clearly structured video that conveys change not in abstract terms, but through tangible examples — typical of strong explanatory videos: understandable, relatable, without ballast.
Jojo Ensslin, Guppy Friend
To explain the issue of microplastics clearly, Langbrett used an illustrative explanatory film for the GUPPYFRIEND laundry bag project. The aim was to show how tiny plastic fibres end up in the water during washing and ultimately in our food chain – and how the laundry bag prevents this. Jojo Ensslin translated the issue into an easy-to-understand story using clear imagery. Animated infographics and the look of an underwater world make scientific facts visually understandable.
Anne Albert, Green Cultures Anlaufstelle
This explanatory film by Anne Albert was created to make the work of Green Culture's Anlaufstelle accessible. The initiative supports the cultural sector throughout Germany in its ecological transformation and offers inspiration and guidance for sustainable projects.
Jojo Ensslin, Free Fibu
Jojo created an explanatory film for the tax services platform freeFibu.de, explaining the advantages and use of this application.
Alex Wucherer, Bibliotheksservice-Zentrum Baden-Württemberg
In this explanatory video, Alex Wucherer shows what the Baden-Württemberg Library Service Centre (BSZ) actually does – and why it plays such a central role in academic work.
Rob Loebel, Working from_
Rob Loebel teamed up with directing duo Klimpa (Not To Scale) to create a 2D and stop-motion film for Ennismore's Working From_ workspace brand. The animation combines Ben Quinton's photographs of the Hoxton Hotel in Southwark with illustrated characters and animated details. The film charmingly tells the story behind Working From_ – a flexible workplace that offers the atmosphere of ‘working from home’.
Jojo Ensslin, BMAS Dolmetscher
This explanatory video was created for the Federal Ministry of Labour and Social Affairs for its interpreter hotline. The film explains how the hotline works and how it breaks down language barriers.
Alex Wucherer, Post-Quantum Cryptography
Alex created a comic-style explanatory video on the topic of post-quantum cryptography for the University of St. Gallen as part of the Academic GIFts series.
Animated short videos for social media and content marketing
Short explanatory clips convey content concisely and attractively. They bring movement to the feed, strengthen brand recognition and ensure that information is not only seen but also understood: ideal for campaigns, awareness posts or product teasers.
Annette Jacobs, Liebesleben
With the explanatory video series ‘LIEBESLEBEN klärt auf’ (LIEBESLEBEN explains), Annette shows how sex education can be informative, aesthetic and entertaining, especially for social media channels. In collaboration with the BZgA and Das Hochhaus, five short stop-motion episodes in paper art were created that convey complex topics related to sexual health in an easily understandable way. The series relies on clear, colourful imagery with paper illustrations and minimalist forms. The character design is based on a simple paper figure, which is transformed into different, individual characters through details made from tactile and haptically appealing materials such as yarn, textiles or metallic elements.
Mr Ollo, Energiewende
Mr Ollo visualised the transformation from coal to wind power in a short, memorable animation.
Trickery, SAPPI
Trickery explains phishing to Sappi using a simple metaphor: ‘fishing’ as an image for fraudulent emails. A short, clear clip shows how easy it is to fall for seemingly familiar bait – and why a single click can have consequences for the entire system.
Timo Meyer & Chloé Dolić, Opel
Chloe animated seven header illustrations by Timo Meyer for Opel's ‘simply electric’ electricity platform. The animation creates additional dynamism, making the illustrations more eye-catching and conveying topics related to electric mobility in a visual way.
Explanatory films as eye-catchers for trade fair appearances and events
At trade fairs or events, animated explanatory films immediately attract attention. They explain products or services clearly and at the same time serve as a visual icebreaker in conversations with customers and visitors. Through movement, colour and clear messages, they provide orientation and leave a positive and lasting impression.
Studio Topie
For the trade fair film by Zukunft Nahverkehr at IAA Mobility, Studio Topie developed an animated hidden object illustration on the topic of ‘mobility in numbers’. The animation was part of a large public transport experience world at Munich's Königsplatz and conveys complex facts about public transport in a clear and lively way. The result is an informative, attention-grabbing explanatory film that directly addresses trade fair visitors and brings content to life visually.
Jojo Ensslin, Kucera Expo Real
Jojo Ensslin developed an entertaining, characterful silent film version for Kucera Rechtsanwälte for Expo Real 2021.
Chloé Dolić, KIA IAA
Chloé designed an animated cityscape for Kia for the IAA Transportation 2024 in Hanover to present the PBV (Purpose Built Vehicle). In the animation, the PBV drives through various parts of the city – from the suburbs to the city limits to the centre and finally into the countryside. Each section represents a theme: driving, connecting, working and charging. Complemented by existing animation material, the film vividly demonstrates the versatile applications and functions of the PBV.
Sales-promoting animated videos for presentations and customer meetings
In sales, informational videos are a helpful tool for presenting products or services to customers in a clear and convincing manner – especially when complex content needs to be communicated quickly and comprehensively in short meetings. Animations provide structure and make benefits and added value immediately tangible.
Anne-Marie Pappas, AstraZeneca Schweiz
The animated infographic highlights key facts and figures about AstraZeneca's presence in Switzerland.
Mr. Ollo, OSMA
For German lift manufacturer osma, Mr OLLO illustrated and animated the oBike Riser — an innovative and space-saving transport system for taking bicycles in lifts — using a mix of 2D and 3D.
Studio Topie, Rohrgroup
Studio Topie created an animated infographic for the Rohrgroup craft business that clearly explains the pipe renovation process. The film translates technical processes into clear, easy-to-understand imagery and shows step by step how the renovation works.
Internal communication
In internal communications, explanatory videos make complex procedures, processes or techniques easy to understand. They support training, onboarding and internal further education by presenting content in a compact and visually accessible way. This saves time, promotes understanding and strengthens knowledge transfer within the company.
Gökhan Canaz
Gökhan applied his medical expertise to create an animation on the fat graft fixation technique.
Chloé Dolić, Allianz Career Paths
An animation featuring abstract figures was created for Allianz to illustrate the diverse career paths within the company.
Animated brand films for corporate presentations and storytelling
An image film with illustrative elements conveys the attitude, values and personality of a brand in an emotional way. Clear visual imagery and expressive moving images create an authentic, memorable brand presentation. This turns information into inspiration – and a film into a powerful visual statement.
Studio Topie, Johnson & Johnson
Studio Topie produced this image film for Johnson & Johnson Switzerland. The film shows the company's journey to Switzerland and visualises its development and corporate values.
Jojo Ensslin, Kantonal Bank
Jojo Ensslin created an animated film for Urner Kantonalbank that communicates the company's strategic reorientation. The film focuses on clear character designs, smooth transitions and an elaborate camera flight that leads from a bird's-eye view of the canton of Uri into various scenes.
Alex Wucherer, FAIRMED
Alex created an image film for FAIRMED that illustrates the organisation's work through personal stories and background information. The film shows how FAIRMED is improving access to basic medical care worldwide and authentically highlights the organisation's humanitarian work.
KRW Bookfair
This animated clip for Kombinatrotweiss communications showcases the diverse spectrum of illustrators represented and draws attention to the group project ‘Let's Collab!’. Originally conceived for the Frankfurt Book Fair during the pandemic, the film developed into an independent, atmospheric contribution. The voice recordings are by Svetlana Jakel, with music and sound design by Christoph von Chamier.
From idea to finished film
As a production company, we not only offer animation services for your explainer film, but also accompany you throughout the entire creative process – from the initial idea and concept to the finished film.
1. Concept/brainstorming
We work with you to develop a clear story that gets to the heart of your target audience and message.
2. Storyboard & Illustration
Our illustrators visualise content in a tailor-made way and create the appropriate imagery.
3. Animation
Movement brings dynamism, reveals connections and helps to transfer knowledge more quickly and memorably.
4. Sound & Soundtrack
Music, voiceovers and sound design create atmosphere, greater emotionality and recognisability.
Whether short, snappy video clips, character animations in 2D or 3D, paper cut, frame-by-frame, CGI, whiteboard or vector-based animations – our creative team delivers versatile visual solutions that are both stylistically and technically flawless. With our network of film production companies and recording studios, we can provide you with everything from a single source – from the storyboard to the final video. This saves time, reduces the need for lengthy coordination rounds and ensures a professional result that will leave a lasting impression on your target audience.