Annika Metze
Annika Metze is skilled in both digital and traditional techniques such as pixel illustrations, vector illustrations, 3D illustrations, colored pencil drawings, watercolor painting, hand lettering, and murals. She has a passion for incorporating subtle details and information into her images, making her works not only visually appealing but also content-rich.
As a state-certified graphic designer, Annika is not only familiar with the principles of graphic design but can also seamlessly combine these with her illustration skills. With this background and her studies in marketing, Annika has a deep understanding of branding and can effectively use her illustrations to enhance brand identities and convey advertising messages. She also creates layouts for both print and digital media. Annika has experience in art direction and has worked on various projects where she was responsible for the creative output.
Currently, Annika is working on the redesign of the corporate design for "Hochfrequenz" and has already developed the corporate identity for the radio play studio "Lauscherlounge." She was also involved in the creative implementation of the "Künste öffnen Welten" project by BKJ.
She loves creating characters: for example, for the Volks- und Raiffeisenbanken, she brought to life the five-member family Raiff, including a dog, for an image campaign. With their small, sometimes quirky stories, the family members draw attention to the various products of the company.
In her illustrative work, Annika is particularly committed to promoting diversity and critically questioning the stereotypes often portrayed in the media. Her personal goal is to bring more authenticity and diversity into visual communication.
